Professors and students at the Rochester Institute of Technology designed an interactive program connecting online users to newspaper readers in an effort to bulid community, learn about the city, fundraise for local organizations and have fun! Picture the Impossible is a community-based game developed jointly by the Lab for Social Computing at the Rochester Institute of Technology, and the Rochester Democrat & Chronicle. The game engages members of the community in exploration of the City of Rochester, and encourages both creativity and charitable giving in the community. Players participate in a range of activities, including casual web-based games, games that bring players out to events and locations throughout the city, and games that involve the tangible aspects of the Democrat & Chronicle newspaper itself.